Consumers who are high in the need for cognition are likely to ________. 1 form positive attitudes
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Question:
Consumers who are high in the need for cognition are likely to ________.
1 form positive attitudes in response to ads that are logical and rational
2 form positive attitudes in response to ads that feature an attractive model or a celebrity
3 form positive attitudes in response to ads that are colorful and funny
4 feel negative towards ads that feature time sensitive attributes
5 process ads within a peripheral frame
Related Book For
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba
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