Define and justify the business level strategy of the analyzed company. 2. External emvironment analysis (PESTEL analysis)
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Define and justify the business level strategy of the analyzed company.
2. External emvironment analysis (PESTEL analysis)
3. Industry analysis (Five Forces analysis)
4. Industry analysis of the firm's core competencies
5. Internal analysis of firm's value chain. Identify which value chain activities are creating value for the firm.
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