Define promotion and integrated marketing communication (IMC) Discuss a basic model of communication Describe the different ways of classifying audiences for promotion and IMC Explain the key role of IMC as a business process ...

1 Define Promotion and Integrated Marketing Communication IMC Promotion Promotion refers to the activities and techniques used to communicate with and persuade target audiences about a product service ...

Define promotion and integrated marketing communication (IMC). Discuss a basic model of communication.. Describe the different ways

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Define promotion and integrated marketing communication (IMC).
Discuss a basic model of communication..
Describe the different ways of classifying audiences for promotion and IMC.
Explain the key role of IMC as a business process.

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Posted Date: May 07, 2024 10:15 PM

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Define promotion and integrated marketing communication (IMC). Discuss a basic model of communication.. Describe the different ways

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1 Define Promotion and Integrated Marketing Communication IMC Promotion Promotion refers to the activities and techniques used to communicate with and persuade target audiences about a product service ... View the full answer

Marketing Management

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