Describe two distinct age cohorts. If you were the marketer for automobiles, how would you use your
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Question:
Describe two distinct age cohorts. If you were the marketer for automobiles, how would you use your marketing mix differently for addressing consumers in each of these cohorts?
B. Describe the generic product life cycle and the key consumers at each stage. Describe what marketers can do to improve the chances of successful adoption of their innovations.
C. What is a subculture and why is it of interest to marketers? Briefly describe 2 distinct subcultures.
Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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