Discuss how marketers are using various techniques to generate word-ofmouth discussion & buzz marketing for their brands.

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Discuss how marketers are using various techniques to generate word-of—mouth discussion & buzz marketing for their brands. Discuss the pros & cons of these techniques.?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: May 08, 2024 10:16 PM

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Discuss how marketers are using various techniques to generate word-ofmouth discussion & buzz marketing for their brands.

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Marketers employ various techniques to generate wordofmouth discussion and buzz marketing for their brands leveraging the power of social networks influencers and digital platforms Lets discuss some o... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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