Door Dash Economic Growth and Stability Identify the general economic conditions of the country, region, state, or
Question:
Door Dash Economic Growth and Stability
Identify the general economic conditions of the country, region, state, or local area where the firm's target customers are located. How are these economic conditions related to customers' ability to purchase the firm's products?
Door Dash describe the economics of the industry within which the firm operates. These issues might include the cost of raw materials, patents, merger/acquisition trends, sales trends, supply/demand issues, marketing challenges, and industry growth/decline. Political Trends
Identify any Door Dash political activities affecting the firm or the industry with respect to changes in elected officials (domestic or foreign); potential regulations favored by elected officials, industry (lobbying) groups or political action committees, and consumer advocacy groups.
What is the current and potential hot button Door Dash and their political or policy issues at the national, regional, or local level that may affect the firm's marketing activities? Legal and Regulatory Issues Identify any changes in international, federal, state, or local laws and regulations affecting the firm's or industry's marketing activities with respect to recent court decisions, recent rulings of federal, state, or local government entities, recent decisions by regulatory and self-regulatory agencies, and changes in global trade agreements or trade law.
Door Dash technological advancements How have recent technological advances affected the firm's customers with respect to needs/wants/preferences, access to information, the timing and location of purchase decisions, the ability to compare competing product offerings, or the ability to conduct transactions more effectively and efficiently?
Have customers embraced or rejected these technological advances? How is this issue related to customers' concerns over privacy and security?
How have recent technological advances affected the firm or the industry with respect to manufacturing, process efficiency, distribution, supply chain effectiveness, promotion, cost-reduction, or customer relationship management? What future technologies offer important opportunities for the firm? Identify any future technologies that may threaten the firm's viability or its marketing efforts.
Door Dash sociocultural trends With respect to the firm's target customers, identify changes in society's demographics, values, and lifestyles that affect the firm or the industry. Explain how these changes are affecting (or may affect) the firm's products (features, benefits, branding), pricing (value), distribution and supply chain (convenience, efficiency), promotion (message content, delivery, feedback), and people (human resource issues).
Identify Door Dash ethical and social responsibility issues that the firm or industry faces. How do these issues affect the firm's customers? How are these issues expected to change in the future?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr