Every culture is different. According to Hofstede, much of this variability can be accounted for by six
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Every culture is different. According to Hofstede, much of this variability can be accounted for by six cross-cultural values. Briefly describe them and indicate how each of these values may impact the marketing of products.
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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