Explain how a marketing strategy is developed. Discuss marketing's role in the competitive positioning of the business.

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Explain how a marketing strategy is developed.
▪Discuss marketing's role in the competitive positioning of the business.
▪Evaluate a range of marketing strategies that can contribute to organisation'scompetitive advantage.

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Foundations Of Marketing

ISBN: 9780357129463

9th Edition

Authors: William M. Pride, O. C. Ferrell

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Posted Date: May 08, 2024 10:28 PM

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Explain how a marketing strategy is developed. Discuss marketing's role in the competitive positioning of the business.

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Expert Answer:

Developing a marketing strategy involves a systematic process of analyzing the market setting objectives and developing plans to achieve those objectives effectively Heres a general overview of how a ... View the full answer

Foundations Of Marketing

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