Explain the reasons why Interactive Media has become such a potent medium for doing effective advertising.

 

3. When you look at the whole picture of consumer market, and you look at all demographic changes, why is it that internet-based advertising has surpassed Television advertising in terms of dollars spent by advertisers?

Answer rating: 100% (QA)

Interactive media has emerged as a powerful tool for effective advertising due to several key reasons 1 Engagement Interactive media allows for direct engagement with consumers Unlike traditional form... View the full answer