First describe the roles of marketing research, advertising, and sales. How do these departments compliment the role
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First describe the roles of marketing research, advertising, and sales. How do these departments compliment the role of marketing? Now explain the role of marketing and list the three frameworks of marketing. What are the frameworks? What are the components of each framework? How might a company use each of the frameworks? Would a company use all three frameworks or just one? Why is that? Consider the 4 Ps of marketing. What might the fifth P be? Why do you think the fifth P is essential to successful marketing?
Related Book For
Systems analysis and design
ISBN: ?978-1118808177
5th edition
Authors: Alan Dennis, Barbara Haley Wixom, Roberta m. Roth
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