From your understanding of the elaboration likelihood model, discuss how the consumers level of involvement while shopping
Fantastic news! We've Found the answer you've been seeking!
Question:
From your understanding of the elaboration likelihood model, discuss how the consumer’s level of involvement while shopping for groceries would affect the importance they give to the ingredients or nutritional information provided on food packaging.
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
Posted Date: