Gatorade (a Pepsico product) is sold in each territory through competing independent wholesalers who then resell it
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Question:
- Gatorade (a Pepsico product) is sold in each territory through competing independent wholesalers who then resell it to retailers. In contrast, All Sport (also a Pepsico product) is sold through a direct-to-store (DSD) channel. In the latter case, an exclusive territory bottler is the sole reseller to all retailers in that bottler's own territory. Disregard the historical reasons for these differences.
- Which channel (wholesaler or DSD) features greater intra-brand competition at the wholesale level (i.e., sales made to a retailer)?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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