1. Generally, what was Starbucks intended strategy (first 2 minutes of video)?
2. What is an emergent strategy mentioned in the video ( what changes made by Howard Schultz)?
3. What were some (at least 2) general environment factors (think PESTEL) mentioned in the video?
4. What do people think about the Starbucks Reserve Roastery strategy? The video mentioned cannibalization, do people think this strategy runs the risk of eventually cannibalizing nearby stores or sending mixed messages about the strategy being pursued by Starbucks?
5. What do people believe are the main sources of Starbucks Competitive advantage from the Nathan For You (think about their distinct/core competencies you've read about and maybe some mentioned in the VRIO document)? Why?
6. How did people answer to number 5 impact "Dumb Starbuck's" competitiveness relative to Starbucks (basically, they laid out a couple of sources of competitive advantages, did they protect Starbucks from Dumb Starbucks, why or why not?)?

Here are the reference videos,

How Starbucks went from one coffee bean store to an $80 billion business

https://www.cnbc.com/video/2019/01/07/starbucks-coffee-business-empire.html

Nathan For You - Dumb Starbucks

https://www.youtube.com/watch?v=h0TRpGP8yH4&t=7s