Here's an example of the second version of the news story, which uses something called an "issue frame."

Anchor: But the big story on Action News tonight is the first televised debate among mayoral candidates in Philadelphia. It happened here tonight and action News Reporter David Henry was there.

Henry: As the four candidates assembled for the debate Republican Joe Egan greeted his Democratic opponent Ed Rendell. But Egan spent the rest of the night telling voters why he'd make a better mayor than Rendell.

Henry: As the four candidates assembled for the debate Republican Joe Egan greeted his Democratic opponent Ed Rendell.

All agreed the city's a mess and needs sweeping changes. The one issue they clearly disagree on is privatization of city services.

And throughout the debate the candidates agreed on the need for a fundamental change in the way the city is run.

After the debate all the candidates gave themselves high marks.

But don't count out the Independents yet.Dennis Wesley, a former Republican, says he can win if he scores big in the Black community.Of course, that remains to be seen. The finish line for the race is almost here- the door to the Mayor's office at City Hall.

It's shorter than the "strategy frame" you read previously and does not include most of the information and commentary dealing with the candidates' motives and the strategy.

First, which type of coverage do you think is most common in U.S. television news (strategy or issue coverage)?

Second, the researchers predicted that the group that watched one set of newscasts would be more cynical at the end of the week than the other. Which group would you predict is more cynical - those getting the strategy-frame coverage or those getting the issue-frame coverage like this? Make sure to explain your reasoning.