If you were head of market research in Australia: What market research tools you would use in
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Question:
If you were head of market research in Australia:
What market research tools you would use in order to best determine how Starbucks could succeed in Australia?
What secondary information would you collect?
What primary information would you collect?
Define at least two research tools you would use to determine the target market and record what types of questions you asked yourself while you made your decision.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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