In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the

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In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the price of a 30-second ad had increased by 132% over the 1998 price. How much was a Super Bowl ad in 2010? Write your answer in numerical form.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

Posted Date: Jan 06, 2021 10:36 AM

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In 1998, a 30-second television advertisement on the Super Bowl telecast cost $1.3 million. In 2010, the

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Advertising and Promotion An Integrated Marketing Communications Perspective

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