Introduction of a business-to-business marketer, the service
offered, and the industrial marketplace in which the business operates.
(3)
Application of the factors that make business-to-business marketing
different from business-to-consumer marketing, related to the chosen
business-to-business marketer. (16)
Application of the defining characteristics of service offerings, related to the
chosen business-to-business marketer. (10)

Provision of the vision and mission of the business-to-business marketer,
with an example of how these have been used to guide the business'
marketing decisions.