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National cereal manufacturers receive high margins for many of their cereals, often ranging from 60-75 percent. By contrast, the large retail grocery chains (Kroger,
National cereal manufacturers receive high margins for many of their cereals, often ranging from 60-75 percent. By contrast, the large retail grocery chains (Kroger, Safeway, etc.) that sell cereal make much smaller margins. What would explain this divergence in margins?
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The divergence in margins between national cereal manufacturers and large retail grocery chains can be explained by several key factors related to market dynamics value creation and business models 1 ...Get Instant Access with AI-Powered Solutions
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