Procter & Gamble company has become a gaint manufactures which for many years had a reputation for
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Procter & Gamble company has become a gaint manufactures which for many years had a reputation for being arrogant and produce huge range product. This company are capable to produce a new product with the high attention to channel members' stocking and display requirements. Draw stages of the product life cycle of the product and relate their implications for channel management.
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