Profit (P) = Buying Units (BU) x % Aware (A) x % Trial (T) x % Availability
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Profit (P) = Buying Units (BU) x % Aware (A) x % Trial (T) x % Availability (AV) x Measure of Repeat (RP) x Product Gross Margin per unit (GM) Scenario #2:Samsung is selling a new version of their Samsung tablet computer into the Canadian market - need to forecast the following:
Calculation inputs:
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Related Book For
Horngrens Cost Accounting A Managerial Emphasis
ISBN: 978-0134475585
16th edition
Authors: Srikant M. Datar, Madhav V. Rajan
Posted Date: