Demonstrate using a print ad (Do NOT copy/paste video links here) as an example, how marketers use
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Demonstrate using a print ad (Do NOT copy/paste video links here) as an example, how marketers use various appeals (sex appeal, rational appeal, humor appeal, and emotional appeal) in advertisement to influence consumer attitudes.
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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