Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement, and biomedical services. One important activity is the collection of donated blood with the Red Cross receiving aver six milion volunteer blood donations a year. The high demand for blood, coupled with concerns about the safety of giving & of receiving blood & the hectic lives of potential donors, can make soliciting donations a challenge. How can you apply the marketing concept to this activity? Explain your answer. (10 marks) Q 2. P&G (Procter and Gamble) is changing the advertising strategy for its Pantene Pro-V shampoo/conditioners with the new TV campaign. Breaking away from using super-models, the commercials feature "everyday" young women with no professional modeling experience. The PRG idea is to use real people to prove that anyone can become the star of a Pantene commercial because everyone's hair has the potential to shine. Do you think that this switch in the advertising strategy of P&G to break away from super-models will improve the sales of Pantene Pro-V? Provide your reasons one way or the other. How will this ad campaign affects its brand image? (10 marks) 03. Super-spa changed its vision statement from "to be Pakistan's no. 1 retailer of personal care products, in terms of consumer perception, market share, and profitability to "to be the customer's favorite, up-to-the-minute health and beauty shop, loved for its value, choice friendliness, and fun" to give its employees, customers and suppliers a clear understanding of what the firm is trying to do in the business. Evaluate this change in terms of its ability to be a touchable" statement, which appeals to the individual employees and customers. Discuss how the change helps in moving Super spa towards its mission (10 marks) 04 Walk into lcebar's trozen yogurt store, and you u" gi a warm hello from a server, who will encourage you to try all four of the company s Ho gurt flavors The serveer mieht aken describe the organic milk used to make the yogurt and talk about the all-natural ingredients that go into the premium dark chocolate, mango, pomegrante, and blueberry desserts. What you won't get is a hard sell If you look as if you want to be left alone you will be Staffers are told to put themselves in customers shoes, to interact and be pieasant, but never to nag Although after tasting the yogurt and hearing about how healthy it i you re certanly more likely to make a purchase All of the staffers are former cstomers who are passionate about cebar's yoqurt Q1 The Red Cross provides numerous services around the world, including disaster reliet, nursing youth involvement, and biomedical services. One important activity is the collection of donated blood with the Red Cross receiving aver six milion volunteer blood donations a year. The high demand for blood, coupled with concerns about the safety of giving & of receiving blood & the hectic lives of potential donors, can make soliciting donations a challenge. How can you apply the marketing concept to this activity? Explain your answer. (10 marks) Q 2. P&G (Procter and Gamble) is changing the advertising strategy for its Pantene Pro-V shampoo/conditioners with the new TV campaign. Breaking away from using super-models, the commercials feature "everyday" young women with no professional modeling experience. The PRG idea is to use real people to prove that anyone can become the star of a Pantene commercial because everyone's hair has the potential to shine. Do you think that this switch in the advertising strategy of P&G to break away from super-models will improve the sales of Pantene Pro-V? Provide your reasons one way or the other. How will this ad campaign affects its brand image? (10 marks) 03. Super-spa changed its vision statement from "to be Pakistan's no. 1 retailer of personal care products, in terms of consumer perception, market share, and profitability to "to be the customer's favorite, up-to-the-minute health and beauty shop, loved for its value, choice friendliness, and fun" to give its employees, customers and suppliers a clear understanding of what the firm is trying to do in the business. Evaluate this change in terms of its ability to be a touchable" statement, which appeals to the individual employees and customers. Discuss how the change helps in moving Super spa towards its mission (10 marks) 04 Walk into lcebar's trozen yogurt store, and you u" gi a warm hello from a server, who will encourage you to try all four of the company s Ho gurt flavors The serveer mieht aken describe the organic milk used to make the yogurt and talk about the all-natural ingredients that go into the premium dark chocolate, mango, pomegrante, and blueberry desserts. What you won't get is a hard sell If you look as if you want to be left alone you will be Staffers are told to put themselves in customers shoes, to interact and be pieasant, but never to nag Although after tasting the yogurt and hearing about how healthy it i you re certanly more likely to make a purchase All of the staffers are former cstomers who are passionate about cebar's yoqurt
Expert Answer:
Answer rating: 100% (QA)
1 Societal marketing concept focus more on buyers need and their interest and also on societal interest At the same time the interest of the company is also put into consideration The organization mus... View the full answer
Related Book For
Management Science The Art of Modeling with Spreadsheets
ISBN: 978-1118582695
4th edition
Authors: Stephen G. Powell, Kenneth R. Baker
Posted Date:
Students also viewed these marketing questions
-
Is there a solution to this problem? Explain your answer.
-
Is there a solution to this problem? Explain your answer.
-
The Red Cross provides about 40 percent of the replacement blood supply for the United States. The available donor base has been shrinking for years, and although increased advertising has kept Red...
-
A firm has $180 million in annual sales; $40 million of inventory and $60 million of accounts receivable. What is the inventory turnover ratio?
-
In 2001, the conclusion of the study outlined in Exercise 41 was questioned. A new 9-year study was conducted in Sweden, comparing 21,088 women who had mammograms with 21,195 who did not. Of the...
-
What is a neutrino and why did scientists believe in its existence long before it was ever detected? Explain.
-
What qualifies as a short-term lease and how would a lessee account for a short-term lease?
-
A developer of video game software has seven proposals for new games. Unfortunately, the company cannot develop all the proposals because its budget for new projects is limited to $950,000 and it has...
-
Quentin is planning to purchase an Australian Treasury bond with a coupon rate (j2) of 1.16% and face value of $100. The maturity date of the bond is 15 May 2033. Quentin's bond matures at par. If...
-
Assignment You may have to use Scilab/Matlab/Python for computation wherever necessary. Each student should make a choice of one of the above software, and stick to that throughout the assignment....
-
Use the following information to complete the balance sheet below. Sales are $8.5 million, capital intensity ratio is 2.00 times, debt ratio is 60 percent, and fixed asset turnover is 1.70 times...
-
Given the following information, compute the total number of units for the period: Direct labor hours12,300Direct labor cost$2.70per hourDirect materials cost$75per unitTotal manufacturing...
-
Predict VectorCal's indirect costs based on the direct costs (e.g. direct labor, direct materials or both). Speculate on what the indirect costs of the existing companies bodes for the future of...
-
A firm incurs manufacturing costs totalling $240 000 in process 1 to produce the following three beverages emerging from that process at the split-off point: Apple juice: sold immediately it emerges...
-
The following data is available for the production of Product H-15 for the current period: Direct materials $45,000 Direct labor-hours 630 labor-hours Direct labor wage rate $13 per labor-hour...
-
The following is an extract from the Financial Times in December, 2023. 'Bitcoin surged to its highest price in nearly 20 months while gold hit an alltime peak on Monday, as frenzied investor...
-
Blue Spruce Inc. reports accounting income of $116,000 for 2020, its first year of operations. The following items cause taxable income to be different than income reported on the financial...
-
Show that every group G with identity e and such that x * x = e for all x G is abelian.
-
a. Consider a recommendation that the prices for the Educational, Large-Scale, and High-Speed versions should be $75, $275, and $475, respectively. What annual profit would these prices achieve? b....
-
What are the key relationships in the problem? Draw their graphs. The four short cases we have analyzed in this chapter (Retirement Planning, Draft TV Commercials, Icebergs for Kuwait, and...
-
The Boeing Company faces a critical strategic choice in its competition with Airbus Industries for the long-haul flight segment: Should it design and build a super-747 model that can carry 550...
-
Micaela works for a sprinkler maintenance company and runs a routine check on the Harris's sprinkler system every third month. If Micaela checks the system in an April, what month will it be when...
-
Dana runs a half marathon every 5 months. She runs one in a May. What month will it be when she runs her 8 th marathon after that? Months come in twelves, just as hours do. This means that months can...
-
Question: Compare the Weiner decision with a case from Chapter 1: Kuehn v. Pub Zone, on pages 16-17. Both are negligence cases in which the harm is caused by criminal conduct. However, the two cases...
Study smarter with the SolutionInn App