What is motivational research? Give an example of a marketing study that used this approach. What...
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What is motivational research? Give an example of a marketing study that used this approach. What is motivational research? Give an example of a marketing study that used this approach.
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Motivational research is a type of marketing research that attempts to explain why consumers behave as they do Motivational research seeks to discover and comprehend what consumers do not fully unders... View the full answer
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