Question 6 Revenue management has been described as selling the right inventory unit to the right...

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Question 6 Revenue management has been described as "selling the right inventory unit to the right type of customer, at the right time and for the right price". Suppose you are a managing director of MANGO Airlines in South Africa: 6.1 Evaluate the various characteristics which are common to the application of revenue management techniques at MANGO Airlines. (5 marks) 6.2 Critically discuss the benefits and key challenges when considering dynamic pricing strategies at MANGO Airlines. (15 marks) Question 6 Revenue management has been described as "selling the right inventory unit to the right type of customer, at the right time and for the right price". Suppose you are a managing director of MANGO Airlines in South Africa: 6.1 Evaluate the various characteristics which are common to the application of revenue management techniques at MANGO Airlines. (5 marks) 6.2 Critically discuss the benefits and key challenges when considering dynamic pricing strategies at MANGO Airlines. (15 marks)