Review CASE STUDY: The AGRI Venture: An Integrated Marketing Communications Program. During Weeks 1 - 7, we
Question:
Review CASE STUDY: The AGRI Venture: An Integrated Marketing Communications Program. During Weeks 1 - 7, we covered various topics with the aim of gaining an understanding of effective integrated marketing communication (IMC) programs. Your assignment this week is to reflect upon the learning outcomes and to recap your individual takeaways. Please answer the following questions: This course focused on integrated marketing communications. Explain the importance of “integration.” What did you learn about the attributes of a persuasive advertising message? What did you learn about the new trends in marketing communication? What did you learn about the pitfalls (i.e., things to avoid) in marketing communications? How has this course shifted your views or perceptions of the roles of advertising and promotion in selling products and services? You are the CEO of the AGRI Venture and you just hired a new IMC program manager. Share three (3) points of advice to help the new hire succeed in this role. When answering the questions, be sure to reference concepts discussed in the chapter and in other source material - i.e., the AGRI Venture Case Study, assignments and discussions.
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla