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Sarah is comparing the prices of different laptops before deciding which one to buy. She creates a spreadsheet to record the prices and specifications of
Sarah is comparing the prices of different laptops before deciding which one to buy. She creates a spreadsheet to record the prices and specifications of each laptop. How is money acting as a unit of account for Sarah in this scenario? Are there any additional functions of money involved?
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Solution In this scenario money is acting as a unit of account for Sarah in the following ways 1 Pri...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
