Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to...
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Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer. Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer.
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The promotion lift is indicated as the percentage increase in the sales during the given ... View the full answer
Related Book For
Business Statistics a decision making approach
ISBN: 978-0133021844
9th edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
Posted Date:
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