Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. State why the campaign attracts public attention. Be sure to include the answers to the following questions in your response:

• Did the campaign create a desire for the product advertised? Why?
• What was the execution method used in the campaign? Was it an effective execution method, or would another one have worked better?
• How can a marketing manager measure the effectiveness of his or her advertising campaign?
• What is integrated marketing communications, and did the advertising campaign you analyzed incorporate the elements of integrated marketing communications? Why or why not?

Answer rating: 100% (QA)

Solution I can help you with your assignment by providing some examples of advertising campaigns and how to analyze them Here is one example that I fo... View the full answer