State and discuss in detail, a key variable (factor) that influences demand in the business market.

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State and discuss in detail, a key variable (factor) that influences demand in the business market.

2. State and discuss in detail, the key success factors for determining the usefulness of market segments.

3. State and discuss in detail, the management tool that a marketing manager can use to determine the intrinsic long-run attractiveness of a market or market segments.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 08, 2024 08:56 AM

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State and discuss in detail, a key variable (factor) that influences demand in the business market.

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1 Key Variable Influencing Demand in the Business Market A key variable that influences demand in the business market is the state of the overall economy Economic conditions such as GDP growth inflati... View the full answer

International Marketing And Export Management

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