STRATEGIES (How do you plan to accomplish your objectives?) Who would you recommend as the key primary target audience for your marketing campaign? What segment of the market should CrossFit Stasis focus on as their primary target? What customer target audience do you believe will be the most strongly associated with the brand and be the focus on the campaign? Make sure to be descriptive in your targeting strategy: What geographic market or location would you select and why? What is their demographic and psychographic profile? Make sure to select a profile segment from the Prizm Environics database Where do they live? What type of strategy will you use to reach your target Ex. Upsell, Cross-sell, Down- Sell ...