Suppose you work at MobileTV, a small manufacturer of TV set installed in cars and boats. Business
Fantastic news! We've Found the answer you've been seeking!
Question:
Suppose you work at MobileTV, a small manufacturer of TV set installed in cars and boats. Business has declined recently, foreign rivals from emerging markets are increasing competition. Because MobileTV does all its manufacturing in the US and the UK it lacks cost advantages. You conclude that moving manufacturing to Mexico is a good option, but top management doesn't know much about FDI. Prepare a report to management detailing the advantages and disadvantages of moving manufacturing to Mexico. Recommend what form of entry MobileTV should adopt if opening a subsidiary in Mexico. Include aspects of finance, HR and marketing strategy.
Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
Posted Date: