The board of directors and chief marketing officer (CMO) are sitting in on the weekly meeting you have with your team. You have decided to make a five-page informational brochure for the team to follow along as you discuss the basic microeconomic theory and its devotion to the relationship between price and demand and value-based pricing, including the concepts of value-in-use and value-in-exchange, which is increasingly popular. You are also discussing the many touchpoints a consumer requires before they are converted into a customer.

 

Your assigned company: Amazon, Inc.

 

Your five page informational brochure will include the following:

Role of pricing decisions on the overall company and marketing strategies
Value-based pricing (value-in-use and value-in-exchange)
Price skimming and penetration
Management of international distribution channels and logistics
Mass customization
Five aspects of communication
Social media mix
Viral marketing as a viable marketing tactic that can deliver positive return on investment (ROI)

Answer rating: 100% (QA)

Amazon Inc Understanding Microeconomic Theory and Pricing Strategy Page 1 Introduction to Pricing Strategy In the highly competitive landscape of ecom... View the full answer