The video looks at the history of Variety magazine and the challenges it currently faces as...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The video looks at the history of Variety magazine and the challenges it currently faces as it tries to compete against rivals on the Internet. Variety has existed since 1905. It started out covering vaudeville, and when the movie business moved West, it did as well. For the past century, it has featured news on entertainment and reviews. However, with the onset of digital Variety subscribers have dropped significantly as more and more readers turn to the Internet. Sharon Waxman reporter and editor-in-chief of the online news organization The Wrap, believes print media is dying. The editor-in-chief of Variety, however, believes it is not over yet. He claims that when the television came out people believed movies would disappear, but they did not. Variety is also looking into digital ways that it can reach readers and remain relevant. After watching the chapter-opening video, answer the questions, and submit your answer to the assignment submission folder. . Questions 1. Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality? Explain and give examples. 2. Does logo design change in the digital age? Explain. 3. What do you make of the argument that good logo design should always begin in black and white before thinking about how a logo might look in color? Is this philosophy consistent with the preferences of millennials and younger consumers? Explain. The video looks at the history of Variety magazine and the challenges it currently faces as it tries to compete against rivals on the Internet. Variety has existed since 1905. It started out covering vaudeville, and when the movie business moved West, it did as well. For the past century, it has featured news on entertainment and reviews. However, with the onset of digital Variety subscribers have dropped significantly as more and more readers turn to the Internet. Sharon Waxman reporter and editor-in-chief of the online news organization The Wrap, believes print media is dying. The editor-in-chief of Variety, however, believes it is not over yet. He claims that when the television came out people believed movies would disappear, but they did not. Variety is also looking into digital ways that it can reach readers and remain relevant. After watching the chapter-opening video, answer the questions, and submit your answer to the assignment submission folder. . Questions 1. Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality? Explain and give examples. 2. Does logo design change in the digital age? Explain. 3. What do you make of the argument that good logo design should always begin in black and white before thinking about how a logo might look in color? Is this philosophy consistent with the preferences of millennials and younger consumers? Explain.
Expert Answer:
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...
-
The profit before tax as reflected in the draft statement of comprehensive income of Sword Limited for the financial years ended 31 December 2020 and 31 December 2021 respectively was as follows:...
-
Describe examples of two other businesses based on the sharing economy model and create a new business idea based on this concept?
-
Explain why the saving curve slopes upward and the investment curve slopes downward in the saving-investment diagram. Give two examples of changes that would shift the saving curve to the right, and...
-
Differentiate between the content and process theories of motivation. Which do you think are most useful to managers looking for ways to motivate their employees?
-
On November 30, the end of the current fiscal year, the following information is available to assist Allerton Companys accountants in making adjusting entries: a. Allertons Supplies account shows a...
-
At December 31, 2024, Blossom Imports reported this information on its balance sheet. Accounts receivable $500,000 Less: Allowance for doubtful accounts 36,000 During 2025, the company had the...
-
5-1. A manufacturer of mountain bike will design and implement an automated system for welding bicycle frames. All works related to this project will be conducted within the company without any...
-
A 17.8 lb object has the acceleration components az = (0.47) + (0.65): ax = ay (10.9)-(0.59) What is the magnitude Fnet of the net force acting on the object at time t = 4.07 s? Fnet || = What is the...
-
In which of these, leaders encourage followers to come up with new ideas and explore new ways and opportunities. Intellectual stimulation Individualized consideration Inspirational motivation ...
-
According to McGregor, under theory Y, creativity is not encouraged by self and others. True False
-
Does every step in a real use case correspond to a system query or command?
-
Why estimating software development effort is so difficult? What are the obstacles?
-
________ is the one in which the leader decides and instructs and the subordinates follow and implement. Autocratic style Consultative style Democratic style Free-rein style
-
The following data relate to a pension plan for Cobain, Inc. January 1, 2020 General Ledger balances: Projected Benefit Obligation $90,000 Cr. Plan Assets $90,000 Dr. Accumulated OCIPension Gain/Loss...
-
You work as an operations consultant for a textile company. Your client has a well-established distribution system in the US market. The company has hundreds of stores and four distribution centers....
-
How would you respond to a person making the following statement: 'as a general rule, the export market manager has few sources of information available for use in market selection?
-
Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market for the first time. Comment.
-
A number of alternative entry modes were identified in the chapter. Locate a company that uses indirect export and one using direct export. Describe their market entry strategies and determine why...
-
There is a vent with an area 0.4 m2 on the wall of the air supply duct. Try to find the average velocity v of the outlet flow.
-
How do differences in income levels and income distribution among countries affect international businesses?
-
Describe the U.S. role in the world economy.
Study smarter with the SolutionInn App