Think about your core customers, whether internal or external, and identify at least 2 key customer segments.For
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Question:
Think about your core customers, whether internal or external, and identify at least 2 key customer segments.For each of your identified customer segments, address the following:
- Describe each customer segment, including:
- demographic information
- psychographic information
- specific customer needs in terms of products and service levels
- customer attitudes and behaviors
- preferred methods of communication
- any environmental factors that influence their purchasing behaviors
- Judge the level of satisfaction for each customer segment and consider the factors that influence satisfaction
- Finally, develop a list of actions that you/your business could take to increase the level of satisfaction for each of the identified customer segments
- Describe each customer segment, including:
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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