This week, you learned about secondary data. Secondary data is also known as desk data because it
Question:
This week, you learned about secondary data. Secondary data is also known as "desk data" because it can be retrieved without leaving your desk. That quality makes it convenient, but also raises questions of reliability.
Five common sources of secondary data are the internet, government and non-government agencies, public libraries, educational institutions, and commercial sources.
Identify which source you think would be the mostreliable/useful in obtaining secondary data and the leastreliable/useful.
Explain how you made your decisions.
Based on your decision-making process, propose guidelines for how to evaluate the credibility of secondary data. Cite at least two examples from this week's content or from real-world experience that support your position.
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick