t's been calied one of the entertainment industry's biggest pro- gramming debacies. Jay Leno moved from...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
t's been calied one of "the entertainment industry's biggest pro- gramming debacies. Jay Leno moved from host of the "Tonight Show" to his own talk show, "The Jay Leno Show," which aired at the 10 p.m. weeknight time siot. Conan O'Brien was brought on as Leno's replacement on the "Tanight Show," which has always aired after the local news. The Jay Leno-Conan O'Brien fiasco started with a decision by NBC executives to save some money by giving Leno ane of the old- est formats in TV programming: a comedy-variety show with a comedian, a "The Tonight Show" host Jay Leno (right) interviews his replacement stage, guests, and in-show ads. But that decision was also a radical experi- Conan O'Brien during Leno's final taping as host of the show before he began his own primetime talk show, time on a major broadcast network. This format was cheaper to produce for an NBC management decision to cut costs and dubbed as one of "the entertainment industry's biggest pro- ment based on a single show airing every single weeknight during prime an entire week than 60 minutes of the pricey scripted dramas that are usu- ally broadcast during that time period. Jeff Gaspin, chairman of television entertainment at NBC Universal, said, "I don't think it's wrong to take chances. ... Sometimes they work. Sometimes they don't." And this decision wasn't working. gramming debacles." It all started to unravel when ratings for Leno's taik show were low and continued to sink. One media analyst said, "Nobody's happy-the talent isn't happy, the advertisers aren't happy, and the audience isn't happy." Local network affiliates that rely on that 10 p.m. slot to lead people into the late local news rebelled. Those affiliates threatened to preempt Leno's show with other programming. But that wasn't NBC's oniy problem. O'Brien's "Tonight Show" also was doing poorly in its time slot, losing resoundingly to "Late Show with David Letterman" on CBS for the first time in 15 years. NBC executives continued to struggle with decision making. It took nearly two weeks of a very public spectacle for them to craft a solution in which Leno returned to his gig at the "Tonight Show" and O'Brien left with a $40 million agreement to waik away from "his dream job." And so the curtain closes on a story NBC executives wish had never been written. Discussion Questions 1. Would you characterize television programming decisions as structured or unstructured? Explain. What type of decision-making condition would you consider this to be? Explain. 2. What criteria did NBC use in evaluating its initial decision to move Leno and O'Brien? Was that criteria appropriate? Why or why not? 3. Evaluate Joff Gaspin's statement, "I don't think it's wrong to take chances... Some- times they work. Sometimes they don't." What does it say about his decision-making style? 4. Describe how NBC executives could have used each of the following to make better decisions: (a) rationality, (b) bounded rationality, (c) intuition, and (d) evidence-based management. t's been calied one of "the entertainment industry's biggest pro- gramming debacies. Jay Leno moved from host of the "Tonight Show" to his own talk show, "The Jay Leno Show," which aired at the 10 p.m. weeknight time siot. Conan O'Brien was brought on as Leno's replacement on the "Tanight Show," which has always aired after the local news. The Jay Leno-Conan O'Brien fiasco started with a decision by NBC executives to save some money by giving Leno ane of the old- est formats in TV programming: a comedy-variety show with a comedian, a "The Tonight Show" host Jay Leno (right) interviews his replacement stage, guests, and in-show ads. But that decision was also a radical experi- Conan O'Brien during Leno's final taping as host of the show before he began his own primetime talk show, time on a major broadcast network. This format was cheaper to produce for an NBC management decision to cut costs and dubbed as one of "the entertainment industry's biggest pro- ment based on a single show airing every single weeknight during prime an entire week than 60 minutes of the pricey scripted dramas that are usu- ally broadcast during that time period. Jeff Gaspin, chairman of television entertainment at NBC Universal, said, "I don't think it's wrong to take chances. ... Sometimes they work. Sometimes they don't." And this decision wasn't working. gramming debacles." It all started to unravel when ratings for Leno's taik show were low and continued to sink. One media analyst said, "Nobody's happy-the talent isn't happy, the advertisers aren't happy, and the audience isn't happy." Local network affiliates that rely on that 10 p.m. slot to lead people into the late local news rebelled. Those affiliates threatened to preempt Leno's show with other programming. But that wasn't NBC's oniy problem. O'Brien's "Tonight Show" also was doing poorly in its time slot, losing resoundingly to "Late Show with David Letterman" on CBS for the first time in 15 years. NBC executives continued to struggle with decision making. It took nearly two weeks of a very public spectacle for them to craft a solution in which Leno returned to his gig at the "Tonight Show" and O'Brien left with a $40 million agreement to waik away from "his dream job." And so the curtain closes on a story NBC executives wish had never been written. Discussion Questions 1. Would you characterize television programming decisions as structured or unstructured? Explain. What type of decision-making condition would you consider this to be? Explain. 2. What criteria did NBC use in evaluating its initial decision to move Leno and O'Brien? Was that criteria appropriate? Why or why not? 3. Evaluate Joff Gaspin's statement, "I don't think it's wrong to take chances... Some- times they work. Sometimes they don't." What does it say about his decision-making style? 4. Describe how NBC executives could have used each of the following to make better decisions: (a) rationality, (b) bounded rationality, (c) intuition, and (d) evidence-based management.
Expert Answer:
Answer rating: 100% (QA)
Answer 1 I might want to describe this television programming decision as an unstructured decision Since as per the text this decision was somewhat that they had never taken before Here unstructured d... View the full answer
Related Book For
Fundamentals of Investing
ISBN: 978-0133075359
12th edition
Authors: Scott B. Smart, Lawrence J. Gitman, Michael D. Joehnk
Posted Date:
Students also viewed these abstract writing questions
-
Calculate and enter the value of GDP for an open economy with the following national accounts data: Personal Consumption Expenditures = $16 Gross Investments = $7 Government Expenditures for Goods...
-
It's been called one of "the entertainment industry's biggest programming debacles."35 Jay Leno moved from host of the "Tonight Show" to his own talk show, "The Jay Leno Show," which aired at the 10...
-
The TV reporter for a network news show is walking through a cornfield with a downtrodden-looking farmer in Iowa. As they continue through the field, the farmer comments: My family and I have worked...
-
The following MINITAB output exhibits the cumulative distribution function curves of three lognormal distributions. Their mean and variance, respectively, are (1, .5), (1, 1), and (1, 2). Compare the...
-
Is this a valid will under this statute? What additional information may be necessary?
-
A family/consumer science class is given an assignment in candy-making that requires a sugar mixture to be brought to a soft-ball stage (234240 F). A student borrows a thermometer having a range from...
-
What kinds of management accounting information are most suitable for serving each of the three major functions of attention directing, problem solving and performance evaluation?
-
Booher Book Stores has a beta of 0.8. The yield on a 3-month T-bill is 4% and the yield on a 10-year T-bond is 6%. The market risk premium is 5.5%, and the return on an average stock in the market...
-
An interior angle of a regular polygon has a measure of 108. What type of polygon is it? pentagon O hexagon O octagon O nonagon
-
Davids Sport Supplies is a store that sells sports equipment and gear for teenagers and young adults. Davids is in the process of assigning the location of storage areas in its warehouse (Figure...
-
Business and society class. Ch 4 - What are the major criticisms of boards of directors? Which ONE do think is most important and why? Ch 5 - What is social entrepreneurship and how is it related to...
-
Strawberry Fields purchased a tractor at a cost of $37,000 and sold it two years later for $24,500. Strawberry Fields recorded depreciation using the straight-line method, a five-year service life,...
-
What is the coverage of Civil Law and how is it distinct from other sub-categories of law (e.g. Political Law, Commercial Law, and Criminal Law)?
-
This Task discussion is based on viewing a video (two hours, 11 minutes) that follows two students as they develop and facilitate a 16-week group. The students are supervised by a seasoned group...
-
In the context of organizational leadership, how can resilience be institutionalized, and what are the best practices for building a resilient corporate culture ?
-
Consider the implications when parity conditions do not hold and how one could take advantage of that through arbitrage. Explore an example of some market imperfections that exist. How could you...
-
MORE EXPLANION PLEASE
-
Shreemaya Hotel in !adore was facing a problem of low demand for its rooms due to off season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the Marketing...
-
Wesley Jenkins is looking for a fixed-income investment. He is considering 2 bond issues: a. A Treasury with a yield of 5% b. An in-state municipal bond with a yield of 4% Wesley is in the 33%...
-
Alcan stock recently closed at $52.51. Assume that you write a covered call on Alcan by writing one September call with a strike price of $55, and buying 100 shares of stock at the market price. The...
-
Briefly explain how you would make money on (a) a call option and (b) a put option. Do you have to exercise the option to capture the profit?
-
What is a semi-variable cost?
-
What does the term operational gearing refer to and why is this important?
-
From the data and your answers from question 5, sketch two graphs showing the following against level of activity: (i) variable cost; and (ii) fixed cost. Clearly label each line on your graphs.
Study smarter with the SolutionInn App