Verizon is known to spend $500 to acquire a new mobile phone subscriber and $100 per...
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Verizon is known to spend $500 to acquire a new mobile phone subscriber and $100 per year to provide services for a customer on average. When an average customer pays $60 per month to Verizon for one's subscription, what is the CLV of the customer for the next three years? Fill out blank cells in the table below. (Do not consider a churn rate and a discount rate for this problem) Revenue (Gross Margin) Total Marketing Cost - Acquisition Cost Maintenance Cost Value CLV Year 0 2020 620 Year 1 2021 720 620 Year 2 2022 Year 3 2023 720 0 100 620 Verizon is known to spend $500 to acquire a new mobile phone subscriber and $100 per year to provide services for a customer on average. When an average customer pays $60 per month to Verizon for one's subscription, what is the CLV of the customer for the next three years? Fill out blank cells in the table below. (Do not consider a churn rate and a discount rate for this problem) Revenue (Gross Margin) Total Marketing Cost - Acquisition Cost Maintenance Cost Value CLV Year 0 2020 620 Year 1 2021 720 620 Year 2 2022 Year 3 2023 720 0 100 620
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Related Book For
Statistics for Managers Using Microsoft Excel
ISBN: 978-0133130805
7th edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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