What are integrated marketing communication strategies used by Amazon using print advertising, digital advertising, social media advertising

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What are integrated marketing communication strategies used by Amazon using print advertising, digital advertising, social media advertising and tv advertising?

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Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 08, 2024 02:04 PM

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What are integrated marketing communication strategies used by Amazon using print advertising, digital advertising, social media advertising

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Amazon employs various integrated marketing communication IMC strategies across different channels to reach its target audience and promote its produc... View the full answer

Entrepreneurship

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