What is the family life cycle (FLC)? Using the following selected stages from the FLC, briefly describe
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What is the family life cycle (FLC)? Using the following selected stages from the FLC, briefly describe the lifestyle and purchasing needs of consumers in that stage: (1) young single, (2) young married without children, (3) young married with children, (4) middle-aged married without children, and (5) older unmarried.
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Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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