1. What is the SMART goals framework?  how could it be used to help you set goals for your internet advertising?
2. How can online ads be effective and cost-efficient in driving awareness, enhance brand and purchase intention can be very effective?

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The SMART goals framework is a methodology for setting objectives that are Specific Measurable Achievable Relevant and Timebound Heres how it can be applied to setting goals for internet advertising 1 ... View the full answer