When Sam dropped in at his local drugstore to pick up some medicine for a persistent...
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When Sam dropped in at his local drugstore to pick up some medicine for a persistent cough, he was surprised to see that he could also buy some ice cream to soothe his sore throat and a book to read on his sick day. As he was waiting in line to check out, he noticed some headphones in a corner of the store. He walked over to inspect them and was pleased to find some other electronics as well, including a Bluetooth speaker, which he bought. This is an example of A. Depth of assortment B. High level of service C. Scrambled merchandising D. Way too much choice Ⓒ When Sam dropped in at his local drugstore to pick up some medicine for a persistent cough, he was surprised to see that he could also buy some ice cream to soothe his sore throat and a book to read on his sick day. As he was waiting in line to check out, he noticed some headphones in a corner of the store. He walked over to inspect them and was pleased to find some other electronics as well, including a Bluetooth speaker, which he bought. This is an example of A. Depth of assortment B. High level of service C. Scrambled merchandising D. Way too much choice Ⓒ
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Related Book For
Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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