Who or what groups are included in the micro and macroenvironments? Demographics: study the different generations...
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Who or what groups are included in the micro and macroenvironments? Demographics: study the different generations and know what is important for each one. For example, which generation is the most educated? Economic environment Environmentally sustainability Political environment Technological environment - what has changed and how does it benefit/hinder marketing? Who or what groups are included in the micro and macroenvironments? Demographics: study the different generations and know what is important for each one. For example, which generation is the most educated? Economic environment Environmentally sustainability Political environment Technological environment - what has changed and how does it benefit/hinder marketing?
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