You are opening a new division for your company in Country B, which has recently transitioned to
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You are opening a new division for your company in Country B, which has recently transitioned to a capitalist economy. As such, there is a lot of uncertainty about the new government, and there is much political risk. Describe the different ways you could handle that political risk. Which would be your preferred method.
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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