You must complete on full run of the simulation (4 years/rounds). Your paper should be 7-10...
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You must complete on full run of the simulation (4 years/rounds). Your paper should be 7-10 pages, plus cover page and references. Your paper will focus on the decisions you made and how you adjusted them as a result of the market's response. Please be sure to answer the questions I've asked below. Structure of the paper & Discussion Topics Objectives What were your ingoing objectives? Make them SMART. Annual Results -- Be sure to include charts from the simulation to support your points. What modifications did you make to your strategy based on each round's results? Cover each aspect of the 4Ps as shown in the simulation: product, promotions (be sure to include a discussion of the target you select), pricing, and place (in this case, retail channels). Do you feel that your decisions changed the value proposition and/or the customer relationship with the brand? How did this effect the brand's value to the company? Observations What holistic observations can you make from the entire run of the simulation: What did you observe about the interactions between the 4Ps? What do you feel is the impact of sentiment on production decisions, media buying, and other complex considerations of the marketing value chain? Anomalies & Insights What would you like to share that was not covered by the previous questions: What was most interesting to you about the simulation? What anomalies did you find? What was your reasoning as you worked through each year's inputs to arrive at strategic decisions? Any other observations you wish to share about how the simulation shed light on using data across all 4Ps and beyond? You must complete on full run of the simulation (4 years/rounds). Your paper should be 7-10 pages, plus cover page and references. Your paper will focus on the decisions you made and how you adjusted them as a result of the market's response. Please be sure to answer the questions I've asked below. Structure of the paper & Discussion Topics Objectives What were your ingoing objectives? Make them SMART. Annual Results -- Be sure to include charts from the simulation to support your points. What modifications did you make to your strategy based on each round's results? Cover each aspect of the 4Ps as shown in the simulation: product, promotions (be sure to include a discussion of the target you select), pricing, and place (in this case, retail channels). Do you feel that your decisions changed the value proposition and/or the customer relationship with the brand? How did this effect the brand's value to the company? Observations What holistic observations can you make from the entire run of the simulation: What did you observe about the interactions between the 4Ps? What do you feel is the impact of sentiment on production decisions, media buying, and other complex considerations of the marketing value chain? Anomalies & Insights What would you like to share that was not covered by the previous questions: What was most interesting to you about the simulation? What anomalies did you find? What was your reasoning as you worked through each year's inputs to arrive at strategic decisions? Any other observations you wish to share about how the simulation shed light on using data across all 4Ps and beyond?
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Title Marketing Simulation Analysis A FourYear Journey Abstract This paper presents a comprehensive analysis of a fouryear marketing simulation focusi... View the full answer
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date:
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