Your employer just asked you to lead the marketing department. During your first meeting with the marketing team, you ask to review the key performance indicators, or metrics from the past few months. The team says they will collect the data. 

After a few days, the marketing team meets with you again and presents their collected data. The team provides the number of social media posts generated per week, the quantity of marketing materials designed and printed, and the number of marketing emails that were sent every month this year. 

• What type of metrics has the team presented to you? Discuss how useful these metrics are for determining the contribution that the team is making.
• In addition to these metrics, what other types of metrics are important for the marketing team to track?

Answer rating: 100% (QA)

The metrics presented by the marketing team fall into the category of activitybased metrics These metrics measure the quantity of actions or tasks per... View the full answer