Your final assignment is to develop a business proposal paper to expand an existing or new...
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Your final assignment is to develop a business proposal paper to expand an existing or new product into a new, foreign market. The written report to your instructor should address each of the following issues: 1) Find/create a product/good, or service. Use SWOT analysis and VRIO analysis about your product/good or service). 2) Market potential for your product/good or service in both the national and foreign market 3) Find a country as a market (outside of your country). (Explain why you have chosen this country). 4) Barriers, risks, and opportunities to enter into the target market (Explain this part focusing on the institutional perspectives such as politics, economics, and legal views from Chapter 1 and 2 and the information and data from the course). This part might cover below: -Barriers to entry into the market, -Competition to penetrate into the market, -Political risks and legal risks. -Possible problems anticipated after the entry into market -Favorable attributes for the product/service, and -Economic risks (Foreign exchange issues, financial resources). 5) Develop strategies to gain market share and be favored in the market (cheaper, user-friendly, comfortable, healthier, faster, durable, tastier, more beneficial, and so on). 6) Try to sell your products/good or service with appropriate channels. Therefore, find the effective channels for your product/good or service. (online channels, franchising. distributor, and so on). Your final assignment is to develop a business proposal paper to expand an existing or new product into a new, foreign market. The written report to your instructor should address each of the following issues: 1) Find/create a product/good, or service. Use SWOT analysis and VRIO analysis about your product/good or service). 2) Market potential for your product/good or service in both the national and foreign market 3) Find a country as a market (outside of your country). (Explain why you have chosen this country). 4) Barriers, risks, and opportunities to enter into the target market (Explain this part focusing on the institutional perspectives such as politics, economics, and legal views from Chapter 1 and 2 and the information and data from the course). This part might cover below: -Barriers to entry into the market, -Competition to penetrate into the market, -Political risks and legal risks. -Possible problems anticipated after the entry into market -Favorable attributes for the product/service, and -Economic risks (Foreign exchange issues, financial resources). 5) Develop strategies to gain market share and be favored in the market (cheaper, user-friendly, comfortable, healthier, faster, durable, tastier, more beneficial, and so on). 6) Try to sell your products/good or service with appropriate channels. Therefore, find the effective channels for your product/good or service. (online channels, franchising. distributor, and so on).
Expert Answer:
Answer rating: 100% (QA)
1 ProductGood or Service I have chosen to expand a product that I already have a business in which is a mobile phone applications development business This business specializes in creating designing a... View the full answer
Related Book For
Systems Analysis and Design
ISBN: 978-1133274636
9th Edition
Authors: Shelly Cashman, Gary B. Shelly and Harry J. Rosenblatt
Posted Date:
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