Your team was just hired as strategic marketing consultants for a small company that specializes in website

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Question:

Your team was just hired as strategic marketing consultants for a small company that specializes in website translation. The company, which is two years old, translates and localizes websites for organizations with an international presence. They specialize in Spanish, German, Japanese, and Mandarin. The company has done excellent work for a handful of low-profile, medium-sized businesses a wood furniture wholesaler, a trendy clothing retailer, and a plastic molding producer). Now it would like to expand its business, which is where your team come into play. Develop a concise strategic overview to prepare for an upcoming lunch with the CEO of the company. You must briefly address the following issues: How would you segment the market? Who would you target? Why? How would you approach the market? (You are allowed to also hypothesize or use familiar firms for the sale pitch)?