Obtain or access online a copy of a quality daily newspaper and, within the newspaper, find an

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Obtain or access online a copy of a quality daily newspaper and, within the newspaper, find an article that discusses a ‘survey’ or ‘poll’. Share the article with a friend. Make notes of the process used to select the sample for the ‘survey’ or ‘poll’. As you make your notes, note down any areas where you feel there is insufficient information to fully understand the sampling process. Aspects for which information may be lacking include the target population, size of sample, how the sample was selected, representativeness and so on. Discuss your findings with your friend.

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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