Why do retailers want to determine the lifetime value of their customers? How does past customer behavior
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Why do retailers want to determine the lifetime value of their customers? How does past customer behavior help retailers anticipate future customer retention?
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Retailers have realized that it costs significantly more to sell products and services to new custom...View the full answer
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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