Describe an ethical firm that you are aware of. What makes it attractive to you, as a
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Describe an ethical firm that you are aware of. What makes it attractive to you, as a customer?
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One ethical firm that comes to mind is Patagonia an outdoor clothing and gear company Patagonia is widely recognized for its commitment to environmental and social responsibility What makes it attractive to customers including myself are several key factors Environmental Sustainability Patagonia prioritizes sustainability in its products and operations The company uses recycled materials promotes fair labor practices and works towards minimizing its environmental footprint They actively engage in initiatives like the Worn Wear program encouraging customers to buy used items and trade in their old Patagonia gear for store credit Transparency Patagonia is transparent about its supply chain and manufacturing processes They provide information about the factories they work with and their efforts to ensure fair labor practices This transparency builds trust with customers who are increasingly concerned about the ethical aspects of the products they buy Activism and Advocacy Patagonia goes beyond just selling outdoor gear it actively engages in environmental activism The company supports various environmental causes and uses its platform to raise awareness about issues such as climate change public land protection and environmental conservation This commitment to social and environmental causes aligns with the values of many customers Quality Products While being ethically responsible Patagonia does not compromise on the quality of its products The company is known for producing durable highperformance outdoor gear that meets the expectations of its customers This combination of quality and ethics creates a positive and lasting impression on consumers Corporate Responsibility Patagonia has adopted a corporate structure called a Benefit Corporation which legally requires it to consider the impact of its decisions not only on shareholders but also on the environment ...View the full answer
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Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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